Ideas in. Revenue out.

Pleeter LLC helps growing businesses launch online stores, licensing programs, apps and physical products, and then makes them pay.

$9M+in licensing agreements negotiated and closed
$3M+in yearly sales from an e-commerce platform I ran
20,000+users across mobile apps I designed and coded
Launching October 2026

BuckThatDuck.com

A direct-to-consumer store for Bronco Buck collectible figurines. Customers design their own in an interactive builder, choosing body color, mane, stand and accessories, then save, share or order it.

I built the brand, the product line, the website and the commercial, and I produce every piece in-house on multi-color 3D printers.

Visit BuckThatDuck.com
Bronco Buck figurine biting a rubber duck

What I do

One person who handles the strategy, the deals and the build, so nothing gets lost in hand-offs.

E-commerce and growth

Online stores, subscription platforms, SEO and affiliate programs that bring in traffic and turn it into sales.

Licensing and syndication

New revenue from content you already own. I find the partners, negotiate the agreements and manage the P&L.

Mobile and web apps

iPhone and iPad apps built in Xcode, plus modern web builds with Next.js and React, from first sketch to App Store.

Product development

Physical products designed, prototyped and produced with 3D printing, then sold online.

Small-business technology

QR-coded inventory, automated Google listings, iPad fleets and websites that keep day-to-day operations running.

Data and reporting

SQL Server databases, data models and reports that show you what is actually selling.

Apps I've built

Conceived, coded and launched under Pleeter LLC.

AphasiaTunes

A music game for speech therapy. Players name the artist behind #1 hit song clips from 1950 to 2019.

App Store

apPhasia

Raises awareness of aphasia. Take a selfie, add a message and share it on social media.

App Store

Coin Flipper

Flip coins, roll dice and draw cards with a true random number generator. 12,000+ users.

App Store

green iDirectory

Secure, private networking for associations and small communities.

App Store

Nutrition101

Log daily food and activity for review by a nutritionist.

App Store

justbreathe

Gentle gong alerts through the day that remind you to stop and breathe deeply.

App Store

Track record

Twenty-plus years building new revenue channels, from startups to a global publisher.

  1. 2010 – present

    Founder

    Pleeter LLC, Hawthorne, NJ

    Consulting, app development and direct-to-consumer products for dealerships, publishers and nonprofits.

  2. 2005 – 2010

    Director, Licensing & Syndication

    Wolters Kluwer / Aspen Publishers

    Built a multimillion-dollar electronic licensing channel and closed over $9M in agreements.

  3. 2001 – 2005

    Director, E-Commerce

    Aspen Publishers

    Ran AspenPublishers.com at $3M+ a year and grew online revenue 65%.

  4. 2000 – 2001

    Director, E-Commerce

    Alfy.com

    Led e-commerce for a children's membership club with 150,000+ subscribers.

  5. 1996 – 2000

    VP of Operations

    Amplaco Group

    Ran five divisions with $7M in sales and integrated two acquisitions, cutting overhead up to 85%.

  6. 1993 – 1996

    Operations Engineer

    Parc Manufacturing, Hauppauge, NY

    Moved the company from an IBM AS/400 to a client-server network, optimized assembly lines, designed a bar-coded inventory system and grew the customer base 20%.

About Todd

I started as an engineer, moved into operations, and spent most of my career building online revenue for publishers and startups. In 2010 I started Pleeter LLC to do that work directly for the businesses that need it.

I like projects where the business side and the technical side have to meet: a licensing deal that needs a delivery platform, a store that needs a better product, or an idea that needs someone to actually build it.

  • B.S., Aerospace EngineeringUniversity of Colorado Boulder
  • iPhone/iPad Programming CertificatexcelMe
  • Microsoft Certified Solutions Associate: SQL ServerNetCom Learning
  • Volunteer since 2014Adler Aphasia Center, Maywood, NJ

Have a project in mind?

Tell me what you're trying to launch or grow. I'll reply within one business day.